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The Blonde Salad

- Hannah Slapper

Chiara Ferragni is a 25 year Italian law student. She lives in Milan and enjoys the usual pursuits of fashion, photography and travel. So what makes this particular young woman unique? The fact that she is the name behind The Blonde Salad, one of the most popular and influential fashion blogs in the world today.

Chiara Ferragni, The Blonde Salad, at Russian Fashion Week
At Russia's fashion week wearing MSGM coat and jumper

NAME: Chiara Ferragni

AGE: 25

FROM: Cremona, Italy

OCCUPATION: Law Student and Fashion Blogger

SIGNATURE STYLE: High end pieces mixed with unique boutique finds, pastels, pretty dresses or flouncy skirts, oversized sunglasses, tiny shorts and always a pair of heels from her eponymous shoe label. She also loves Alexander McQueen and Alberta Ferretti. Her style icon is Miroslava Duma.

Philipp Plein Milan Fashion Week, The Blonde Salad, Chiara Ferragni
Wearing Au Jour Le Jour dress and Storets coat with a Chloe bag and Ek Thongpresert necklace at Philipp Plein, MFW

YOU MAY RECOGNISE HER FROM… her incredible blog, The Blonde Salad, the front row of the Milan shows, Anna Dello Russo's birthday party, backstage at Victoria Secret papping photographs, and probably the frequent flyer airport lounge.

Alberta Ferretti: Pitti Immagine Uomo 79
On the catwalk for Alberta Ferretti's show at Pitti Immagine Uomo

WE LOVE HER BECAUSE… her heartfelt enthusiasm for fashion is contagious. No wonder her blog has gone viral. With such a wealth of press surrounding her, a flood of invitations to be a part of campaigns and events, and over 600,000 visitors to her website every month, you would think that she would get rather big-headed, but, Ferragni's natural charisma and down to earth attitude makes her one of the most likeable fashionistas around.

Milan Fashion Week, The Blonde Salad, Chiara Ferragni
Milan Fashion Week: Wearing Armani in the day and Ermanno Scervino dress with a Prada clutch in the evening

WE CAN’T WAIT FOR… the continued growth of her blog, and involvement with many more brands in the future. She's already hosted an event with Dior, walked for Ferretti at Pitti Uomo and collaborated with Louis Vuitton, so 2013 certainly looks bright. Luckily, she's just launched her first iPhone App, so we can be super up-to-date when her next projects are announced.

'Habemus Papam' film premiere at Cannes 2011
Wearing Ferretti on the red carpet at Cannes 2011

INTERESTINGLY, two of her loved ones often make into her style posts: her boyfriend, Richie and her French bulldog, Matilda. They say the best accessories are your friends and family and The Blonde Salad does make a pretty good example.


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